Great Content Converts

At Content Llama we know that you want product content that leads your team to new heights and helps shoppers become loyal buyers. In order to do that, you need product images and descriptions displayed perfectly – for every product you sell.

The problem is that there are just too many products to manage with quality, creativity and accuracy. To make it even worse, new products and promotions arrive all of the time. No matter how big or small your merchandising team is, the constant pressure to make it work forces constant work-a-rounds and one-off solutions which only adds to the stress and anxiety.

We believe that it’s ridiculous these products are so hard to display in an engaging way for the customer.


That’s why we built Content Llama. We are your scalable technology platform that is nerdy about the details and thrives on making sure your product information displays perfectly.

Our focus is on:

  1. Sourcing all of your product information
  2. Dissecting it and formatting it exactly the way you needed it to be
  3. Plugging into your existing ecommerce engine
  4. Working with your creative team to augment content for special projects

Win more customers with Content Llama, and create a happier team while doing it.

Women-founded. Women-led.
Powered by inclusion.

Meet our team

Rooted in ecommerce and retail experience. Customer obsessed to the extreme. Nerds about the details.

Karina Kelly

CEO, Co-Founder

Karina brings over 15 years' experience in leadership, from marketing to ecommerce and content workflow to product imagery. With an eagle-eye at spotting gaps in the market, she loves nothing better than creating dramatic impact with innovative ideas and is at her happiest solving big hairy problems with new solutions. Add all of that up and you now understand how and why Karina created Content Llama.

Her favorite spot is the Atlantic Ocean, where you will find her swimming every chance she gets.

Joleen Looney

Head of Sales, Co-Founder

Joleen has 15+ years of experience in enterprise technology solutions with a primary focus on business development and relationship management. Joleen's style is consultative and solution-based, where the customers' needs are front and centre. A customer's success is what excites Joleen professionally.

Fun for Joleen is kicking back and entertaining friends or a good long hike up the beautiful Kerry countryside where she lives with her husband and children.

Dominic O'Toole


Dominic has 20+ years' experience leading teams in complex, high-pressure environments, building and delivering quality technical solutions. Dominic's trust and efficiency based leadership, customer focus, commitment and innovative solutions have brought his clients' great success during his career.

When he can find the time, Dominic also writes silly, quirky stories with a personal development theme.

Catherine McGill

Account Executive

Catherine comes to Content Llama with 15 years of retail experience, dedicating most of those years to digital sales and marketing working with some of Ireland's leading online retailers. Catherine approach is to be flexible around the needs of her clients and her team. Her most recent achievement was building a successful online presence and website for a new and upcoming Irish business. She is delighted to be part of the Content Llama team and is excited about the future of the company.

Catherine spent and year and a half in Australia where she travelled the west coast enjoying the sun, sites and Kangaroos! (Shhhhh… don’t tell the Llamas or they’ll be jealous.)

Billy Butler

Content Executive

Billy has 2+ years of experience in eCommerce, mainly focusing on content, merchandising and product information. Coming from the Travel Retail industry, Billy is always looking to sink his teeth into new challenges.

At the age of 16 Billy considered himself to be a “grunge rocker” (still does at heart), luckily enough he has lost the shaggy llama hair.

Evgeniy Golubev

Front-end Developer

Evgeniy is a passionate frontend developer with 8+ years of web development who has a critical thinking mind and project-oriented views.

Evgeniy likes to unwind on the roof in the company of his laptop and reflections on human history.

Nikita Litvinov

Middleware developer

Nikita has almost 5+ years of commercial experience in enterprise Java projects, as well as work in e-commerce structures of large companies.

Nikita positions himself as a Java enthusiast and UNIX philosophy believer.

Want to work with us?

Feel free to contact us for any business, media, or personal inquiries.